Identity Style Guide Introduction
The AV狼论坛 brand is more than a set of colors, taglines and logos. The University brand is the intangible sum of the University鈥檚 history, reputation, values, academic and athletic programs, locations, people and more.
This Identity Style Guide is designed to express the University brand consistently and positively in communication efforts. Consistency and repetition build awareness, community and pride, and also limit duplication of effort.
This guide replaces the AV狼论坛 Style and Graphics Standards Manual adopted in June 2004. For more information, please contact Marketing at 1 (334) 670-5830 or marketing@troy.edu.